Journalism and Mass Communication Schools Colleges & Universities

Degrees in journalism and mass communication can prepare you for a highly competitive job market.

Journalism and Mass Communication Colleges Today: Journalism and mass communication schools have traditionally prepared students for careers in the newspaper, radio, television, or film industries. However, in our modern economy with its heightened media awareness, it can also help you to discover a productive career in the growing fields of public relations, advertising, and publishing.

Discovering If Journalism and Mass Communication Colleges Are For You: Although individual programs may vary, the general purpose of this major is to teach you how to convey information, both written and spoken, through the media. Writing is a significant component in many classes, as is public speaking. Those who excel at these skills will find earning degrees in journalism and mass communication both engaging and enjoyable.

The Association for Education in Journalism and Mass Communication is the major affiliation for this major.

The Traditional Route After Journalism and Mass Communication Schools: News analysts, reporters, and correspondents are customarily the careers graduates seek following degrees in journalism and mass communication. According to the Bureau of Labor Statistics (BLS), this is a highly competitive field with a large number of people who want to be in this industry. However, for a goal-driven person who doesn't mind the long hours and hectic schedule, this can be an exciting and lucrative career choice. The median annual salary in this field were lower than the national average annual salary of $43,460.

  • • $34,850 reporters and correspondents
  • • $33,430 newspaper, periodical, book, and directory publishing
  • • $37,710 radio and television broadcasting

Although there were 9,300 jobs in 2008, that number is expected to decline 6% in the 2008-18 decade due to consolidation of reporters by area.

The National Association of Broadcasters is the trade organization for this industry.

Degrees in Journalism and Mass Communications Open the Gates to Other Popular Routes: Public relations and advertising is a popular field for graduates of journalism and mass communication colleges. This field is very competitive with more job seekers than available jobs. According to the BLS, there were about 50,100 advertising and public relations firms in the United States in 2008, with 19 percent of them in California and New York. This industry employed 623,800 people in 2008 and is expected to grow 13 percent from 2008 to 2018. Median annual wages in May 2008 were higher than the aforementioned national average.

  • • $80,220 for advertising managers
  • • $43,480 for advertising sales agents
  • • $89,430 for public relations managers
  • • $51,280 for public relations specialists

The American Association of Advertising Publishers is the trade organization for this industry.

Publishing is another common career field after graduation from journalism and mass communication schools. This is once again a popular field and job seekers can expect a high level of competition in their job search. However, exceptional communication and computer skills can give you an advantage. In 2008, there were 618,900 jobs. However, most of the publishing industry is going online, and that number is expected to decline 19% by 2018. The Association of American Publishers, Newspaper Association of America, and Magazine Publishers of America are the major trade organizations for this industry.

Journalism and mass communication schools can prepare you well for a worthwhile career in these competitive job markets.

The writer Jane Lee is a former teacher for the Los Angeles Unified School District. She holds a B.A. in Communications from UCLA.


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