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advocacy (noun) active support; giving support to an idea or a person.
Your active support to, say, banning alcohol, or drugs is your advocacy of prohibition of the two. Your strong pleading for the equality of the sexes is your advocacy of equal rights for women, or your advocacy of feminism.
- Martin Luther king Jr.'s advocacy of the fair treatment of the blacks in the US led to his assassination by segregationists.
- Nelson Mandela's advocacy of a poverty-free world is worthy of support by all, but how long it would take to achieve such a goal is difficult to guess.