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allure (verb) attract; tempt; entice.
The chance of getting a good job and earning a lot of money, even in a distant place, attracts some people. We then say that the chance of a good job with a fat salary allures them. A beautiful woman with tempting looks allures men if she attracts them. Money allures people; that is, it attracts them. People are allured by the prospects of better jobs, positions of power, pleasures, etc..
- The prospects of finding gold in the Western parts of the US, in the 19th and the early 20th centuries, allured a number of people to leave their homes and go west.
- In a number of stories, we come across men, who, allured by beautiful women (temptresses) and riches, were finally ruined.