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The current version of the vocabulary builder covers over 2720 words & is useful for students preparing for academic English examinations such as SAT, GRE, GMAT, etc. Now you can also listen to the pronunciation of words. - Refer a Friend.


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allure (verb) attract; tempt; entice.

The chance of getting a good job and earning a lot of money, even in a distant place, attracts some people. We then say that the chance of a good job with a fat salary allures them. A beautiful woman with tempting looks allures men if she attracts them. Money allures people; that is, it attracts them. People are allured by the prospects of better jobs, positions of power, pleasures, etc..

  • The prospects of finding gold in the Western parts of the US, in the 19th and the early 20th centuries, allured a number of people to leave their homes and go west.
  • In a number of stories, we come across men, who, allured by beautiful women (temptresses) and riches, were finally ruined.
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Last Modified : 11-May 2009
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