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caption (noun) heading; explanation; title (in newspapers, magazines, etc.).
The brief explanation given above or below a picture, a cartoon, etc. in a newspaper, a magazine, etc. is a caption. The catchy words, phrases, or sentences about a product advertised are captions.
- The caption, 'sorry we cannot help if you cannot resist', about a car advertised in a magazine is very imaginative.
- A caption in an advertisement does half the job - catchy captions do go a long way in selling a product.