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demure (adj) (of a woman or a girl) quiet, serious, and modest.
A demure girl is quiet and serious. She is modest, not showing off her good looks or glamour. When a girl is demure she behaves with decorum. She never tries to attract others' attention to her or to her body. A demure smile is a quiet smile of such a girl or a woman.
- Bess's demure looks do not attract many boys, but she is not worried. Her eyes are set on top standard research in Physics and she does not want to be distracted from it.
- Demure Martha is a total contrast to her sister Clara. While Martha is quiet and modest, Clara is outgoing, likes to have friends around her and enjoy parties with boyfriends.