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florid (adj) red (of face or complexion); gaudy and too decorative.
A person who has a red complexion has a florid skin color. A person with a florid face has a ruddy face. When a thing is too elaborately decorated, it is florid. The style of writing that is too detailed or too descriptive is florid.
- Joan's florid complexion became the ruddier after a week of sunbath on the sands of Florida beach.
- The book written in a florid style, naturally tires the reader with its unnecessary detail. Any doubt then that it will never make it to the best sellers' list?