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lurid (adj) (of clothes) gaudy; (of a piece of writing) deliberately shocking and violent.
A gaudy dress is a lurid dress. Lurid clothing is gaudy clothing. When a person appears in too brightly colored clothes, their clothes are lurid. For example, a combination of dark green and bright red for a shirt or a pair of trousers is lurid. That is, it is gaudy. A lurid account of an incident, especially, of an event, like a murder, rape, etc., is a shockingly clear description of them. A good number of newspapers and magazines have lurid headlines, too detailed to be pleasant, just to arrest the attention of readers.
- Julia has a very bad taste in matters of dress. The other day she was seen in a skirt with deep blue and dark combination that did not specially add to her appearance.
- Most newspapers gave a lurid account of the daylight murder of the mafia leader in the marketplace. It was too full of detail of the gruesome murder and shocked everyone who read it.